Lori Baker Moving you to New Beginnings

Lori Gregory Baker, year over year, is a #1 agent in the Lake Forest branch of Coldwell Banker Residential Brokerage. She attributes this success to her deep love, appreciation, and knowledge of real estate in Lake Forest. Lori Baker is a lifelong third generation Lake Forest/Lake Bluff resident who has also raised her own family of four daughters in the community- a true testament to her commitment and immersion in Lake Forest. Whether you are listing your home or buying a new property, you want an experienced, knowledgeable, and especially in this market, innovative and resourceful Realtor. Lori embodies all of these characteristics providing the height of professional service to each and every client. In 2006, Lori brought her daughter, Alissa McNicholas, into her real estate practice. Together they meet every need, answer every question, negotiate, serve, and most importantly- Sell! This dynamic pairing of strengths and talents is put to work for you, increasing your real estate success. Lori and Alissa believe that to be successful in Lake Forest they must truly be neighborhood specialists. Therefore they expertly serve buyers and sellers in the following communities: Meadowood, Northmoor, Whispering Oaks, Campbells, Havenwood, West Lake Forest, Conway Farms, Onwentsia Gardens, King Muir, Villa Turicum, HO Stone, The Ponds and all of Lake Bluff including Tangley Oaks, East Lake Bluff, West Terrace, and East Terrace.
Lori and Alissa are incredibly proud of the fact that their business is largely driven by repeat clients and  recommendations to family and friends. It’s a testament that their dedication and hard work is appreciated and continues to grow their business.

A Top Listing Agent : Any Market, Any time

Intuitive, adaptable, and successful describe Lori and Alissa as they take on a new listing, prepare it to list, market it aggressively, negotiate strategically, and close in the most expedient timeframe possible. They divide the responsibilities according to their strengths. Alissa: processing all parts of the transaction, creative marketing for your home including development of a 360 approach to online presence and capitalizing on Web exposure, foster and maintain client relationships. Lori: your connection, available to you for all questions, concerns and feedback, managing showings, and putting her expertise to work negotiating advantageous contracts. They both commit to investing the time and enthusiasm required to sell your home. Lori chooses to run her real estate practice from the number one brokerage on the North Shore, Coldwell Banker, because she believes the strength of marketing and resources is unmatched for her sellers. The brochures, ads, and promotional materials they provide are professionally designed and beautifully executed. The internet exposure for their listings is expansive and ensures that potential buyers in any country can easily find your home online. In today’s market over 90% of home buyers begin their search online, and Alissa strategically places your home on over 60 websites, including but not limited to, Zillow, Trulia, Realtor.com, Yahoo, Chicago Tribune/Homefinder, Coldwell Banker National and ColdwellBankerOnline.com. Your home also receives its own professionally designed website with unique URL giving your home ‘googleability’. As a top listing agent Lori understands what you are looking for in a real estate professional and strives to exceed your expectations and achieve exceptional results.

Buying in Lake Forest – “We know every inch!”

As a member of the Lake Forest Historical Society Board, Lori has unparalleled knowledge of the homes and neighborhoods of Lake Forest/Lake Bluff. Lori’s buyers find this knowledge to be invaluable as they go through the process of finding the perfect home to fit their individual needs and lifestyles. Both Lori and Alissa pride themselves on being Lake Forest experts and enthusiasts! They believe in this community and are passionate about its homes. They settle for nothing less than your complete satisfaction with your potential purchase and look for that “wow” reaction when you enter a home. Once you find the home you can’t wait to move into, Lori aggressively negotiates for you so that you feel confident that you purchased your dream home at the best price. Whether first-time, seasoned, or relocating buyer Lori and Alissa are committed  to your search, provide you the information you need, and accomplish the goal of moving you into a fabulous home you and your family will love.
Lori also has vast experience representing local premier architects and builders. She has personally managed the building and renovation process of her own 4 homes.  If you are looking for advice and consult on this option or renovating an existing historic home please contact Lori and she’d be happy to share her thoughts and help in any way that she can.

Deep Roots a Lake Forest Family

Lori and her husband have raised 4 beautiful daughters in the Lake Forest community. Their youngest two are in high school, one getting ready to go off to TCU (Go Horned Frogs!) next year. When not working, Lori loves spending time with her family, attending the girls sports and activities, working out, chasing after her 3 dogs (also a work out), and vacationing at their family home in Aspen, Colorado. Alissa and her husband are high school sweethearts currently raising their one year old son, Jack, in the Northmoor neighborhood of Lake Forest. She received her degree in communications from the University of New Hampshire and began her career at Bank of America in client management. Alissa is on the Parent’s Board of the Gorton Children’s Drop-in Center and she and her husband are actively involved in the community they love, including their favorite activity “Kiddies & Cocktails” held every Friday night in Northmoor during the summer months (ask Alissa for more info if interested in joining). They are also big sports fans with Alissa being a long-time Volleyball player, and her husband a Hockey enthusiast- Go Blackhawks!

Education and Designations

•  B.A. Barat College, Lake Forest
• Certificate Business Administration - University of Chicago
• CRS-Certified Relocation Specialist
• ABR-Accredited Buyers Representative
• Luxury Preview Property Specialist
• Member of North Shore/Barrington Board
• Member of Illinois Associated of Realtors

Awards and Achievements

• 2011 #1 Agent in the Lake Forest East Office
• 2010 #1 Agent  in the Lake Forest East office
• 2008 #1 Agent in Sales volume in the Lake Forest East office
• 2007 #1 Agent in Sales volume in the Lake Forest East office
• 2006 #1 Agent in Sales volume in the Lake Forest East office
• International President's Elite 2006, 2007, 2008, 2010
• President's Elite 2001 - 2005
• Ranked Top 4% Internationally 2001 - 2010
• International Diamond Society 2000 
• Rookie of the Year 2000 - closed volume