The Coldwell Banker Builder Marketing Division specializes in New Home Sales and Marketing programs designed to either free the builder from the Sales & Marketing responsibilities or to supplement and support the builder's own sales staff. Our success is the result of having assembled a team of the industry's top professionals. Coldwell Banker Builder Marketing offers builder and developers the best people in the industry with the brightest ideas, committed to our client's success.
"A strong realtor relationship today is a necessity for survival." - Nicki Joy
If you need and want to expand your market share, then Coldwell Banker Builder Marketing is the team for you. Some of our services include:
Market Research/Consultation
We at Coldwell Banker Residential Brokerage are committed to helping our builders deliver the right product to their target audience by leveraging our knowledge of data and the new home buyer's behavior. Our exclusive market review typically contains over 40 pages of market data supplemented with the most extensive buyer profile in the industry.
New Homes Sales Training
Coldwell Banker Builder Marketing agents who are selected to work with our builders are generally in the top 5% of all agents. They are "Certified New Home Specialist™" and "Residential Construction Certified™". These two gold standard certifications assist our agents in specializing in selling new homes. Each new home sales agent received additional training specific to the product they represent.
Onsite Sales
Our Builder Marketing teams enable our builders to concentrate on their priorities – finance, construction and land development. Coldwell Banker new home sales teams are experts in the day –to-day operations of a sales office. This frees the builder of the cost of hiring sales people and taking the time to manage them. We can deliver a truly professional, full-time sales team with superior education and training that results in sales!
Broker Support Program
Coldwell Banker Residential Brokerage’s Builder Marketing has one of the strongest broker support programs in the nation. This specially designed program supplements a builder’s own sales team by bringing in the broker community. The builder’s product is presented to all the real estate brokers licensed in the market with a special promotion to Coldwell Banker's 3,000 plus brokers.
Market & Product Feasibility Studies
The best new home sales results come from the Coldwell Banker reputation, experience in the new construction industry and knowledge of the greater Chicagoland new homes market. In addition, we draw outstanding experts from throughout Canada and the U.S. Our national and international presence allows us to draw market and product knowledge from hundreds of resources; data not typically available to a builder. With the Coldwell Banker Residential Brokerage advantage, the builder will bring the right product to the right market.
Land and Acquisition
Supplemented by our large commercial agent division, Builder Marketing can find the right parcel at the right price for our builders. Because we work with so many builders, we often can facilitate "land trades and sales" between them.
Condo Conversions
Condominium conversions are a Builder Marketing specialty. What owner or bank can resist our record of early sell-outs and prices above the pro-forma?
Plan Reviews
We start working with architects and designers from day one, providing unique "focus groups" of real estate brokers and targeted buyers who analyze new home designs and plans to insure sales success. We can recommend local and national architects and interior designers that truly specialize in the type of product being developed.
Pricing
Without proper pricing a development will fail. Coldwell Banker Builder Marketing makes pricing recommendations based on extensive market research. Our absorption forecasts are realistic and based on present market conditions, competitive projects and weekly sales and traffic activity. Coldwell Banker Builder Marketing extensively studies each and every option and feature of a home to ensure that the right product comes to market at the right price. Guessing on amenities and features or relying on past preferences is not enough. We give the builders up –to –the – minute statistical tracking of the new homes markets most popular amenities and emerging features to meet the demands of today's buyers.
Sales Center Design
Many sales are lost because the sales office is not set up properly for sales. We can design and set-up a sales office based on the psychological steps in making a sale. This is based on over 40 years of experience in setting up sales offices and actually selling from them.
Internet Marketing Programs
Coldwell Banker Residential Brokerage is the leader in internet marketing. No other brokerage company can even come close to modeling our success. A builder's product will be strategically placed in over 20 websites, including the top sites such as Realtor.com, Trulia, Yahoo and Zillow, as well as local newspaper websites. We are also leaders in using social media to market homes. Our local Chicagoland website generates approximately 5 million visitors per year, and our National site typically has over 2 million visits per month. No builder, not even the national builders get numbers like these. Contact us today to see why we have the best internet marketing program in the nation.
Pre Sales Programs
Why wait for models to be complete? We know how to generate sales off "blueprints." A good pre-sales program not only generates sales now, but it also takes a lot of pressure off the builder when it comes to dealing with their banks. Coldwell Banker Builder Marketing often meets with the builder's bank to explain the sales program so the bank realizes that their investment with the builder is safe and will grow.
Sales & Marketing Budget Formation
Working out budgets that the builder understands and is acceptable to their banks is our expertise. Builder Marketing also has a daily sales computer program that updates sales, inventory and expenses so that we can keep a close tab on the budget. Typically it is sent to the builder once a week.
Advertising Programs
The days of just running an ad in the paper are over. Our advertising program is based on web-site marketing, supplemented by newspaper advertising, multiple listing services, community signage, public relations, special events, direct mail, open houses, broker opens and of course social medial.
Virtual Reality Consultation Services
Professional photos and virtual reality sells homes! Coldwell Banker Builder Marketing has partnered with the top 3 companies in the nation to provide our builders with special pricing and services.
Model Home Merchandising
If there is one thing most builders hate to do, it is merchandising! This critical function is vital to the success of a community. Coldwell Banker Residential Brokerage ensures your success by selecting only the top model merchandisers, specializing in your buyer profile.
Brochure Design
At Coldwell Banker we love to say when you hire one of us, you hire all of us. This is especially true in our marketing department, where we have over 25 creative professional experts in all areas of marketing. Our award winning graphic designers create brochures that are not only outstanding in design but they sell the product. Our creative marketing staff understands the buyer profile and what appeals to them, thereby producing smart and effective marketing brochures.
Relocation – Transferees
Perhaps the largest market a builder can't seem to capture is the relocation/transfer market. With Coldwell Banker, this problem is solved in Chicagoland where our corporate offices housing nineteen full-time agents helping to secure and assist the transferee market. This is possible because we are under contract with the nation's largest relocation companies, which is why we have been #1 in the nation numerous times.
Unique Sell to Buy Program
Builders often say they have people who want to buy a new home, but they don't know how to sell their old home. Coldwell Banker Builder Marketing has a unique program called "Sell to Buy" where we list and sell the customer's existing home. This program features a very detailed marketing and advertising program, resulting in a 95%+ sales success rate.
Our Partners
In addition to the traditional sales and marketing services provided by Coldwell Banker Builder Marketing, we maintain relationships with partners specializing in new home sales to support and assist our builder/developer clients. Below are some of the examples of disciplines with whom we have established business relationships and are available to our clients:
- Mortgage Lending
- Title Company
- Professional Photography
- Warranty Company
- Public Relations