Unparalleled Experience

Annie worked for six years in account management at Chicago’s largest advertising agency, the Leo Burnett Company.
During her tenure at the prestigious agency, Annie managed an array of brands for two of the agency’s blue chip clients,
Disney and Kellogg. For Disney, Annie facilitated the strategic platform, creative development, and execution of the first
global Disney advertising initiative to launch Disneyland’s 50th Anniversary, the biggest celebration in Disney’s history. This
monumental event, two years in the making, started Disney’s global platform to unite all of the worldwide parks under one
umbrella instead of operating as separate entities. Annie also managed several high profile Disney corporate projects:
Magic Happens corporate brand building campaign and the Disney Wild About Safety Campaign for all theme parks.

Annie worked across the Kellogg portfolio of brands. For Froot Loops, she conducted extensive strategic analysis, creative
development, and research to create a new campaign platform that consistently grew the business for over two years and
is still in place today, five years later. Working with a core team from across disciplines, she rejuvenated the Rice Krispies
brand after 10 years of steady decline, by establishing a meaningful campaign platform for the brand to re-connect with a
new target - Moms. For All Bran, Annie spearheaded the development of a multimedia campaign to save a dying new
cereal variety for the stagnant brand, resulting in advertising that grew the business, sparked new investment in the brand,
and won a coveted Effie Award for effective advertising.

Competitive Advantage

Most recently at Leo Burnett, Annie managed Kellogg’s crown jewel and largest brand, Special K, during Kellogg’s biggest
new product launch to date. The extensive multi-platform campaign transformed Special K from just a cereal brand to an
all-day weight loss solution for women. Working with key leaders from other agency businesses, Annie developed and
executed the first ever highly integrated digital program with Yahoo!, creating a revolutionary digital partnership for Kellogg
and the agency. The program leveraged pioneering “Search” abilities, Y! content, and Y! Groups to provide 24/7 support
for women.

A licensed real estate agent for over eight years, Annie has been working with Jean Royster for over two years and their
business has flourished during one of the most challenging real estate markets in history. Having the opportunity to utilize
her extensive background in advertising, marketing, and online strategy to assist buyers and sellers with one of their
primary investments is extremely rewarding for Annie. With over 87% of buyers using the Internet as a tool in their
home search, online expertise is critical in this market. She is constantly evaluating new technologies and ensuring that her
clients have the very best exposure and tools at their disposal to achieve their housing objectives.

Background

Annie graduated Cum Laude from the University of Illinois at Urbana-Champaign with a Bachelor’s degree in Psychology
and a concentration in Business and Fine Arts. She excelled at U of I and was consistently on the National and University
Dean’s Lists, a member of the Phi Beta Kappa Honor Society, and inducted into the Senior 100 Honorary for outstanding
leadership and unique contributions to University. Annie was an active and awarded member of the University Student
Ambassadors, Chi Omega Women’s Fraternity, and a public relations representative and football recruiter for the
University’s Football Program.
 
Annie currently serves on the Auxiliary Board of the Art Institute of Chicago, one of the oldest arts auxiliary boards in the
nation. This dynamic group of 60 civic and business leaders is committed to fostering an appreciation of the museum’s
collections with new audiences via exhibitions and outreach programs, and provides financial support to the museum.
A true sports enthusiast, Annie has also been the captain of many co-ed and women’s intramural sports teams in Chicago
for the past five years. Recently her team won the season championship for the women’s indoor varsity volleyball league.
 
Like Jean, Annie also has great compassion for animals. She has been a foster parent for homeless dogs and a volunteer
for Chicago Canine Rescue and New Leash on Life Chicago. Annie refers to herself as a ‘foster failure’ because she
quickly adopted two of the rescue pups that she was trying to find homes for and adopted a third one to Jean.

Born and raised on the north shore, Annie loved moving back into the area from Chicago and buying a home with her
Lake Forest High School sweetheart and husband, Jake.

Contact

For additional information on Annie and Jean's business and to view client testimonials, visit: www.JeanRoyster.com