Michael Fuller, Real Estate Sales, Management, Investment

After running the successful firm of Remax/North, as broker/owner Michael Fuller announced in December 2010 his move to Coldwell Banker Residential Brokerage of Northbrook Illinois . Michael has also parlayed his success in real estate into a side career of public speaking engagements and advising on, among other topics: successfully investing in real estate, equity management, how to be tax savvy and increase your real estate and overall investment portfolio, effective and strategic negotiation, land development, and so much more. There are few people in the real estate business that have the background to be able to advise on these topics but Michael is one of these select few that has vast experience in every aspect of the business and has always been immersed in the profession growing his own portfolio each year.

Sales and Marketing

Having shepherded and mentored many young agents over the years, Michael will tell you that you either have the ability to sell or you don’t. Real estate sales have come easy to Michael who has an innate sense for negotiation and how to create the feeling of scarcity and urgency even in an over-saturated market. This is key to getting you the highest possible price for your property, the number one priority for any seller. He knows how to sell your home and protect your interests. In addition to these negotiating skills, he markets each home to the fullest extent assuring you that your home will be viewed by potential buyers on all of the major home search sites including: Zillow, Trulia, Realtor.com, Redfin, Coldwell Banker National and Local sites just to name a few. With almost one hundred percent of today's buyers searching online this is vital to the sale of your home.  He can assure you that your brochures will be elegant and beautifully designed by a marketing and design specialist and that you will have the full scope of his marketing experience serving you every step of the way.

Buying and Investing

Michael formed a real estate investment group to purchase lower-priced, easily rentable residential properties for the purpose of long-term capital gain. He also has worked in the mortgage side of the business organizing a corporation along the unique concept to market loans on the retail level to provide financing and refinancing for the residential housing market. With these past experiences he is able to help buyers understand their best financing options for personal residence or investment properties. He advises on long and short term investment potential on both a smaller scale of your own personal property or on a larger scale with multi-investments.

Having raised a family of three in Northbrook since 1974, he understands the importance of having a home that fits your needs and the needs of your family. When helping a buyer he would tell them to always keep in mind not only the investment and financial aspects but also whether or not the home will be an ideal functional location for you and your family for 2-5 years at minimum. Michael has worked with every type of home and has even organized partnerships to purchase, lease, and sell both condominiums and single family homes.

Enjoyment

Michael loves his career but outside of daily business practices he also enjoys rehabilitating real estate. It’s a wonderful thing to see a property transform and come back to life. His family has always been his driving force, his three beautiful children Bryce, Joe, and Kasey and now his newest love his first Grandchild, Ellie. Michael also enjoys reading, gardening, boating, beaches, and road trips.